Is Linkmyplace for my business ?

Linkmyplace is a solution that makes it easy and cheap for creating applications and interactive experiences for smartphones. It integrates an IOT web platform, smartphones, tablets and IoT devices to build innovative solutions.

Does your business need proximity marketing?

Proximity marketing is advertising of your business to people in the proximity area of your business, on their smartphones. This concept is normally associated with the use of Beacons, small electronic devices that emit a signal that is captured by smartphones apps. Linkmyplace brings innovation to this process by making it possible to advertise your business, even if you don't have a beacon. You can advertise your business, based on a person being near a GPS coordinate, a cellphone tower, a WiFi router or a Bluetooth beacon.

 What about inside my business?

Proximity marketing is a great tool for your company to let people know your business exists in some location and attract a new customer, offering him some kind of promotion. But what can Linkmyplace offer once the customer is inside your business?

Well, a lot! First, you can provide different content to be shown to your customer based on his location inside your facility. If you are a monument or a museum, you can show him multimedia content, related to the work of arts, as he moves inside. If you have a retail shop, you can suggest products, when is his near the vegetables, or some other área. You can also know which areas of your facility get more people, their routes and more.

But beside this, you can also build innovative applications that facilitate the life of your customers or solve operational business processes of your business. One example is that you can assign tasks to your employees, based on their location, área of expertise, their occupancy and so on. This means you can promptly react when some random event occurs.

Because Linkmyplace is an IoT platform, this means that these applications can also receive information from devices with sensors, not limiting them to users location. As an example, you have a device that is collecting temperature values in some area, and you want to assign a person to check the problem if the temperature rises above a certain level. Possibilities are endless !!!

Conclusion

So the question remains, is Linkmyplace for your business? We believe so, but you will be the judge of that. One thing is for sure, you can tell us your problems or what you are trying to achieve, and we will give you an answer. So feel free to contact us, if you want to know more or have a challenge for us.

Cheers,
Linkmyplace

How we can improve tourism experiences

Portugal is experiencing a fast increase in tourism in the recent years. It has been acknowledged by several entities has a "must" for tourists to visit and this has brought the country increased revenues, thus helping to beat the economic crisis the country was facing.

We have seen a lot of transformation in our cities, having several new businesses to flourish around the tourism services, improved infrastructures, raise in employment and much more, but a lot more can be done.

We have about 3275 monuments and more than 400 museums, an excellent gastronomy and besides being a small country, we have great landscapes and beaches. We have it all!

When you face this rapid increase in tourism, you must adapt your offer to the new circumstances. One of the problems is having trained guides that know the history and culture and that can communicate at least in English to explain to tourists what they are seeing. Sure you can publish written guides, but this is not practical in this days, where all people is used to the speed of information.

Let me give one or two examples. We have several castles and monuments that need a guide to explain to tourists the history behind what they are seeing. You can provide training to a person to be a guide, but this impose restrictions in guided visits, because they must have a certain number of people and occur at specific times. Also for the tourist, it means he must keep following the guide or it will lose some explanation, not being able to spend more time watching something of his particular interest This also happens at museums, where if you lose the group, you lose information.

The problem is worse for people with disabilities, because his even more difficult to provide human solutions to every kind of disability, and tourism and culture should be an inclusive activity.

This and other problems can be solved easily with Linkmyplace. It works by placing cheap devices near monuments or works of art, and associating multimedia content to these devices. When the tourist gets in the proximity of this devices, it will trigger the exhibition of the content on their mobile phones. It's like having a personal guide in your hands, that keeps with your own pace, speaking your language, whether by spoken, written or gesture language, thus reaching a broader audience.

This solution also means that we have less need to train human guides and are less dependent on them, so you can keep pace with demand, have a better offer, save costs and achieve better notoriety.